If you created a Klout account in the past, you were unable to delete it short of sending legal letters until November 1st, when they kindly added an "opt out" mechanism.
More to the point, Klout analyse your social graph and create accounts for all your contacts without asking them for prior consent. It also appears to use an unwitting user's Twitter or FB credentials to post updates on their Klout scores, prompting the curious-but-ignorant to click on a link to Klout, whereupon they will be offered a chance to log in with their Facebook or Twitter credentials. So it spreads like herpes and it's just as hard to get rid of.
Is that all? Charlie Stross at Charlie's Diary Klout created public profiles for private Facebook users who did not opt in to the service: In the days just before Halloween, Ms. McGary got the fright of her life when she checked her Klout profile. Hovering above her score were the faces and names of those over whom she had influence, as calculated by Klout. They included her year-old son, Matthew.
We messed up on this one and are deeply sorry. I could rank your influence online. John Scalzi at CNN Money Klout affects the livelihood of some individuals based on a faulty algorithm: Marketers, of course, have a huge stake in this rating process.
Influence is one of the metrics our clients look for, and our performance and reputation is also scrutinized by potential clients. So yes, Klout, you probably cost me some money this week. Robert M. Caruso at Bundle Post A very real problem is that there may not be much impetus for Klout to work to create an algorithm that accurately assesses each user: So, as an advertiser, do I care whether your Klout score is one or two points higher than it should be?
Do I care if, out of the 1, influencers I want to reach, of them are slightly mismatched? Do I care that Klout can be gamed? Ed Lee Klout is affecting our social interactions online in ways that may not actually be beneficial to our personal and professional goals outside Klout's particular standards of influence: We are highly conditionable beings.
Klout is conditioning us to care about Klout, and to value ourselves — in the identity economy of social media — in terms of it. My responsiveness even by what was displayed in Klout at the time retweets, mentions, uniques, Facebook likes and comments was the same. But I had that one day of extended communications. My Klout score started to nosedive and I went down 10 points over the next 2 weeks.
I contacted Klout to ask why and was sent a form email saying that scores were based on more than activity, blah blah. Klout continues to be plagued with issues. From scores suddenly dropping down and going back up. How would I feel if a client said they wanted to try Klout Perks to generate buzz, I said yes and then an email went out by mistake about their perk? I know I said there were 10 reasons, but this last one really encapsulates everything else.
By leaving my account there — even if I totally ignore that it even exists — and if I ignored my friends who choose to acknowledge my contributions — I am condoning a system I believe to be flawed along with a company that has a lot of management issues to work through.
This is personal clout of being able to maintain long-term relationships — worth more than any ranking system. If I want to have an exchange with a powerful executive at a company who may be a great source of business for me yet has a Klout score of 30, so be it.
This is business clout of being able to engage and generate real business — again, worth more than any ranking system. I posted a status update on Facebook after removing my profile from Klout. The post I linked to above has some steps listed. Since that post was written, Klout added a way to remove yourself. When you go through the process, you are told this:. You will be removed from our API within 7 days. Traces of your data may be in our scoring system for up to days after opting out.
If you decide to opt back into Klout you will have to sign up again and it will take at least 90 days for us to accurately measure your influence. Make sure to take note before deleting your account of ALL your social media profiles you have given Klout access to so you can revoke access.
Category: Marketing Your Business. Tags: klout , social media. We hate SPAM and promise to keep your email address safe. Nov Share this post:. Share on Tumblr. Category: Marketing Your Business Tags: klout , social media. Search Search for:. My Dashboard. Without it you're just another unknown person whose actions will affect other people's clout scores. I don't work for Klout, but I used to work for a company that did behaviorally targeted advertising and having something like that in place really is the only way to allow someone to completely opt-out.
It seems stupid that to not pay attention to someone we would have to tag them, but that's just the way the logic plays out. Don't agree with you masukomi.
They can store it in their own database that I've opted out. They don't need Twitter for that! Ah, thanks. Has that always been the case? The last time I looked at implementing app authentication through them was quite a while back and I didn't notice it then, but I wasn't actively looking. Pretty much. Twitter only offer two permissions - "read public" and "Read, Write and Direct Messages".
It would be great if they were more fine grained - eg "Read and Write but not my DMs" or "See my friend list but don't delete my tweets" etc. As of the last year or so there's a choice between read-only, "Read and Write", and "Read, Write and Access direct messages".
But that's as fine-grained as it gets. Maybe I have my head in the sand, but what employer would ever use your klout score as part of your performance review? I can see it being a requirement for hiring a "social media strategist" but as part of a performance review in relation to your personal accounts? I'm not sure about that. If anything they'd demand it on the company's social media accounts and the company would link it to Klout anyway. It depends on your job - and your manager.
Even if you're not in a marketing role, you can be expected to promote the business. I've seen that happen at start-ups and megacorps. Or, perhaps the inverse is true and a manager wants someone who isn't influential so they can't rock the boat. Or, in some cases, your boss is just looking for an excuse to cut you - what better way than a metric over which you have no control? It's a bit like tic-tac-toe - the only winning move is not to play. From the original article: "Companies can also set up employees' profiles so they receive Yammer-specific Klout scores, which are determined by engagement with the company's Yammer network.
They're going to essentially be looking at your "Yammer" score, which is on Klout It's still silly, but a bit different than how I felt like it was being presented. The difference, as I said on the Hacker News discussion is that I've both chosen to opt in to those shares - and you can verify if they're accurate. With Klout, you don't get a choice, and you don't get to see if your "score" is a reflection of reality.
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