Why versace is so expensive

On the resale market, Versace is one of the brands that loses its value the fastest. Chanel is more expensive than Louis Vuitton in terms of price per product but in terms of the fashion brand that is top in the market, Louis Vuitton takes the biscuit. Chanel is known to be very exorbitantly priced and much recently there has been rising complaints about their failing quality. As a result, Gucci no. The cheapest Rolex, by list price, is the Oyster Perpetual.

Is Ernest Hemingway a boy? Can a man wear black orchid? Your email address will not be published. Follow us on Instagram. Modeling Industry. Instagram Models. Privacy Policy. Why Versace is so expensive? In the battle of the Italian brands, Gucci winds up being more expensive overall, with a higher cost-per-product across several departments. Gucci also has higher yearly revenue, a broader presence, and a more popular consumer base overall. When you compare the facts and figures between Versace and Gucci, the latter seems to win out in almost every category.

Gucci is considerably older as a company, has a more popular footing in the fashion world, and has a substantially higher yearly revenue. It beats Versace in many aspects: Gucci has more employees, a bigger range, and a richer history. When it comes to overall value, Gucci is more expensive, with its price-per-product beating out Versace on an average scale. In , Guccio Gucci founded the Italian fashion house in Florence, originally focusing on leather goods such as bags and luggage.

By contrast, Gianni Versace founded his company in , focusing almost immediately on fashion collections. According to Rabkin, over the last decade brands have increasingly exploited this assumption for profit. The 20 biggest companies in fashion gobble up 97 per cent of the profit, which gives them a stranglehold on the market. To hit their punchy growth targets, they need to either slash quality or increase prices.

The result is that clothes have become merch. Gucci , a brand originally built on high-end leather goods, now makes more than half its revenue from millennials. This is not a demographic with the spending power for five-piece trunk sets. But it buys T-shirts , sweats, trainers and phone cases in coffer-swelling numbers.

But that only exists for a few products at a time. To create hype, you need to limit accessibility. Supreme does it by creating far less product than its customers want — you have to hustle to get your hands on the handful of logo drops each season. Luxury brands would rather take a loss on the product than have their sense of exclusivity diluted by selling it at markdown. The big loser here, as well as the customer, is the planet. Though fast fashion brands are rightly blamed for the environmental catastrophes caused by the clothing industry, luxury has equally bloody hands.

In the Fashion Transparency Index, which ranks brands according to how opaque their supply chains are, no luxury labels appear in the top half. The biggest houses still employ hundreds of skilled dressmakers in their ateliers, who create the sumptuous, painstaking products shown during couture week. But the market for this kind of work has evaporated — a huge proportion of couture pieces are sold at a loss — and it now exists largely as a marketing exercise, to bestow an aura of quality on goods that are made cheaply but sold at massive markup.

The good stuff is still out there, though. The accelerated fashion cycle, in which trends arise then disappear in a matter of months, does not encourage craftsmanship.