MBA — PM : Why should a manger know about research when the job entails managing people, products, events, environments, and the like? Answer: The manager, while managing people, products, events, and environments will invariably face problems, big and small, and will have to seek ways to find long lasting effective solutions.
This can be achieved only through knowledge of research even if consultants are engaged to solve problems. The primary purpose for applied research as opposed to basic research is discovering, interpreting, and the development of methods and systems for the advancement of human knowledge on a wide variety of scientific matters of our world and the universe.
Research can use the scientific method, but need not do so. The goal of the research process is to produce new knowledge, which takes three main forms although, as previously discussed, the boundaries between them may be fuzzy : Exploratory research, which structures and identifies new problems Constructive research, which develops solutions to a problem Empirical research, which tests the feasibility of a solution using empirical evidence The research room at the New York Public Library, an example of secondary research in progress.
Research can also fall into two distinct types: Primary research Secondary research In social sciences and later in other disciplines, the following two research methods can be applied, depending on the properties of the subject matter and on the objective of the research: Qualitative research Quantitative research Research is often conducted using the hourglass model Structure of Research. The hourglass model starts with a broad spectrum for research, focusing in on the required information through the methodology of the project like the neck of the hourglass , then expands the research in the form of discussion and results.
Research and development is nowadays of great importance in business as the level of competition, production processes and methods are rapidly increasing. It is of special importance in the field of marketing where companies keep an eagle eye on competitors and customers in order to keep pace with modern trends and analyze the needs, demands and desires of their customers.
Unfortunately, research and development are very difficult to manage, since the defining feature of research is that the researchers do not know in advance exactly how to accomplish the desired result. You are commenting using your WordPress. You are commenting using your Google account. You are commenting using your Twitter account.
The process of defining a business objective is necessary for managers to properly align their business plans with the right customers. Companies usually start the data collection process by studying secondary research data. Some of this information may be available in business articles or at local libraries. A company often will need to purchase this data from vendors. Businesses can acquire information through secondary research about the size of their industry and how sales have trended.
The U. A second part of data collection involves conducting primary research such as organizing focus groups and designing different types of survey instruments, as explained by Reference for Business. Companies do research surveys to measure satisfaction among customers with products and services.
Research helps ensure that the customer's needs are being met with current products, while identifying consumers most likely to use the company's products. Marketing managers and other business professionals analyze data so they fully understand where they stand versus competitors in sales volume and market share. They attempt to involve different stakeholders and, particularly, more vulnerable groups in the definition of research problems and objectives and in the interpretation of research findings.
The process of different stakeholders reaching agreement about information on problems and their solutions makes participatory research an implicit part of a participatory development process. Clients often the research funders are key drivers in determining the focus, methods, and findings of research. Consequently, research may not necessarily focus on issues that researchers may consider most important, but rather what the client is willing to fund.
Research findings should be considered in the light of the client-researcher relationship. Clients and researchers may have a vested interest in the outcome of the research and results may be presented to prove a point. For example, a client may commission an experiment to show that the insecticide they manufacture is more effective than one manufactured by another company.
The results may show that their insecticide is indeed more effective than that of their competitor under the specific test conditions. However, are the results repeatable and do the insecticides perform in the same manner under different test conditions? This discussion shows that applied research topics and methods are closely related to the philosophy, objectives, and approaches of researchers and their clients.
Your browser does not support Javascript. You should still be able to navigate through these materials but selftest questions will not work. Unit 1 Introduction to research. The role of information Research begins when we want to know something. Research for problem solving Problem solving can be broken down into a number of separate components, each of which requires information and analysis: identification of problems diagnosis of causes identification of potential solutions decision for action monitoring and evaluation of action and outcomes Information for policy-making will therefore serve one or more of the following functions.
Description - to provide baseline data or simply a picture of how things are. Explanation analytical - to understand why things are the way they are, what factors explain the way things are.
Prediction - to predict how systems will change under alternative scenarios modelling. Prescription and planning decision-making - prescription and planning relating to changes in existing systems.
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